Gujarat government plans to tie-up with Amazon Fresh for horticulture produce

The Gujarat government is in the process for a strategic tie-up with multinational giant Amazon Fresh to ensure higher prices to horticulturists by giving them a platform to sell their produce in larger cities.

Sources in the state agriculture department said that the idea is to create a nationwide supply chain for vegetables and fruit growers of Gujarat through platforms like Amazon Fresh. It would be a win-win situation for farmers and companies who want to buy quality horticulture products from Gujarat, said an official with the state agriculture department.