Amazon hires VOOT’s Akash Banerji to head marketing for mobile business development

Akash Banerji, business head at VOOT, the video streaming platform owned by Viacom18 Media Pvt Ltd has moved to Amazon India, said people familiar with the development. Banerji will head marketing for the company’s central mobile business unit.

“His role will be to foster synergies with partners and create new product expansion strategies with the aim to drive subscription numbers and revenues,” one of the people mentioned above said.

Viacom and Amazon did not respond to Mint’s queries.

Banerji’s move comes in the wake of the imminent merger of Sony Pictures Networks and Viacom18 Media Pvt Ltd’s that is likely to help their respective video streaming platforms, SonyLIV and VOOT, come together to form an entity that will have 20-30% higher revenue than the two did individually.