UST Global invests in sensory sciences company Tastry

Digital transformation solutions company UST Global announced a strategic investment in Tastry, a California-based sensory sciences company that uses advanced chemistry, machine learning and artificial intelligence to match consumers to products they will love. The two companies will provide technological solutions to clients to help them identify shopper preferences.

“We are very excited to partner with Tastry – a true game changer – completely innovating the way taste and flavour-based products are sold and actually matching products to people,” Sunil Kanchi, chief investment officer, UST Global, said on Wednesday. “They provide a unique, innovative way that guides selection based on recommendations that align with unique individual tastes.”