Tata steps up to build e-commerce app to take on Amazon, Reliance

India’s Tata Group, the sprawling $111 billion jewelry-to-salt empire, is getting a huge digital makeover.

The conglomerate is building an all-in-one e-commerce app for its swathe of consumer products and services, a person familiar with the matter said. The prototypes, which consolidate all of the group’s consumer-facing businesses and existing online assets, are ready and a launch is expected by end-2020 or early next year, the person said, asking not to be identified discussing confidential matter.

The Mumbai-based group is stepping up efforts to have a significant presence online in a market where internet users are forecast by Cisco Systems Inc. to reach 900 million by 2023. Almost all of them use smartphones to watch streamed content, shop and pay for purchases.