Consumers prioritise audio quality over camera in their smartphone: study

Indian Consumers are now prioritising audio quality over camera and battery as a key factors in their smartphone purchase, according to a new study by CyberMedia Research (CMR).

In fact, across all parameters, one in every four users has stated audio quality as the most important driver while selecting their smartphone.

For the first time ever, consumers are more tuned into ‘audio quality’, possibly driven by long hours spent alone in a homebound economy. In doing so, they are also seeking better, immersive experiences.

“Given the advancements in smartphone camera and battery, I believe consumers are mostly satisfied with industry-leading innovations therein. On the other hand, in the current homebound economy, consumers are becoming more aware, and paying more heed to audio quality.