BigBasket bets on in-house segments, plans to expand private label cart

With demand for private labels seeing a surge on its platform, online grocer BigBasket is betting big on the in-house segment with a planned investment of Rs 200 crore in the current financial year.

The Bengaluru-based company is in the process of adding a string of new offerings to its private labels category as it looks to increase monthly sales from Rs 250 crore now to Rs 400 crore by March 2022.

At present, around 38 per cent of the company’s revenue is generated from private labels. “We treat our private labels like an FMCG brand. These are an integral part of our differentiation strategy which we have carefully built across categories,” says Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket.