Google’s ‘what to watch’ now available for live TV and sports in US

Google has added a new feature on its ‘Search’ to help users make quick choices about what to watch on live TV. Users in the US can find live television content and options to stream it, according to Google’s latest blog post.

The increasing quantum of TV shows and movies available online have culminated into an even bigger issue: What to watch?. Last year, Google added a “what to watch” search which narrowed down choices for movies and TV shows across various platforms such as Netflix and Amazon Prime Video, allowing users to stream as they found these recommendations.