Flipkart launches startup promotion programme; may invest from its fund

Flipkart announced the launch of ‘Flipkart Leap’: the e-commerce giant’s first startup accelerator programme to help new and upcoming firms.

The Walmart-owned firm said this would, in turn, contribute to India’s growing entrepreneurial ecosystem and boosting ‘Start-Up India’.

Flipkart Leap will identify business-to-consumer and business-to-business startups and help them scale through an intensive 16-week virtual programme. Shortlisted firms will win an equity-free grant of $25,000.

Flipkart’s leadership from business, operations, product, and technology will mentor the selected companies. It would share best practices, in addition to master class sessions hosted by industry experts.