Apple dominated India’s premium smartphone segment with 48.8% share in Q2

Riding on the success of its iPhone 11 and iPhone XR devices, Apple once again dominated the India premium smartphone market with 48.8 per cent market share in the lockdown-hit June quarter, the IDC India said on Friday.

Shipments in the premium ($500 and above) segment declined by (-35.4 per cent) in the second quarter (YoY) but Apple maintained its lead, followed by Samsung and OnePlus.

The iPhone 11 and iPhone XR together accounted for 28 per cent shipments in this segment in Q2, said the IDC report.

The mid-premium segment of ($300-$500) with a share of 4.8 per cent declined YoY by 48.4 per cent, with top models such as Samsung’s Galaxy A51 and A71, vivo’s V19, Apple’s iPhone SE (2020) and the OnePlus 7T.