Spotting opportunity, Facebook launches a new TikTok clone, Instagram Reels

Facebook’s Instagram is launching its answer to the hit short video app TikTok Instagram Reels.

Instagram Reels will let users record and edit 15-second multi-clip videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in

Explore, or in the Story feature where posts disappear after 24 hours.

The Reels option will be available at the bottom of Instagram camera. Facebook has a long tradition of cloning competitive services.

The Instagram Story” feature, which lets people share photos and videos that expire in 24 hours, is similar to Snapchat. Facebook CEO Mark Zuckerberg faced tough questioning about the company’s habit of copying rivals before a congressional hearing on July 29.