Top Indian TikTok influencers lose Rs 120 crore due to ban: Report

Indian influencers who had gained popularity on the Chinese app TikTok are facing a significant dent in their earnings after it was banned last month, a study by the Indian Institute of Human Brands showed.

The findings showed that the ban caused an approximate loss of Rs 120 crore for the top 100 influencers. Influencers with 1 million followers easily made up to Rs 35,000 per month and Rs 50,000 for double the number of followers.

Influencer Gaurav Jain who posted short educational videos and had over a million followers has not been able to get the same traction on alternative apps which has sprung to prominence after 59 Chinese apps, including TikTok, were banned, according to a report by Mint.