Myntra partners with Emaar’s e-commerce portals to enter middle east market

BENGALURU : Flipkart-owned fashion marketplace Myntra has partnered with UAE-based conglomerate Emaar Group’s e-commerce platforms Noon and Namshi to enter the middle east market, marking the homegrown startup’s international foray.

It has launched Myntra Fashion Brands, which will offer a curated selection of its private labels on both these platforms, with a focus on casual and leisure wear.

Amar Nagaram, CEO, Myntra said in an interview that it had piloted wit Walmart Inc. in Canada last year to understand the international market and what consumers want.