Airtel focusing on acquiring, retaining quality customers; Covid-19 offers new opportunities: Gopal Vittal

NEW DELHI: Bharti Airtel chief executive Gopal Vittal said that the telco is focused on acquiring and retaining quality customers, especially in the “micro-markets”. He added that the pandemic has brought a “fundamental shift” in consumer behavior which in turn has opened up a new realm of opportunities for the telco.

“This focus is underpinned and driven by the scale of our digital platforms. We believe that this strategy has worked for us. It is reflected in not only our performance over the last year but also in our ability to remain resilient through the COVID-19 crisis,” Vittal said in a message to Airtel shareholders in its annual report for FY19-20 released Tuesday.