Jio Glass: Reliance better placed than Google and Facebook to make mixed reality a reality

One of the highlights of Reliance’s AGM besides the announcement that Google will invest $4.5 billion in the company was the introduction of a Jio Glass, a mixed reality device which will help company foray into AR/VR market. Although Reliance did not disclose at what price these would be launched and when, it has undoubtedly evinced interest. Given Reliance’s history to make cheap products, it may not be too expensive either. Strikingly, the announcement comes at a time, when Facebook earlier this year discontinued its more affordable VR headset Oculus Go. Both Facebook and Google, now Reliance investors, have tried their hands in the mixed reality segment and failed.

Google and Oculus, later purchased by Facebook, were the first two entrants in the market, but their overpriced products found limited application and tanked. While Microsoft is foraying into this market with its HoloLens, price is still a big consideration, especially in a country like India, where technology adoption by businesses has been slower.