Google brings new video-based shopping app Shoploop

Tech giant Google has announced a new experiment called Shoploop that brings an interactive shopping experience to consumers. According to Mashable, created by the company’s research and development at Area 120, Shoploop is a new shopping platform that shows new products to consumers in the form of short videos. It allows users to watch videos where creators demonstrate and review the products on sale. The General Manager of Shoploop, Lax Poojary, wrote in a blog post that this is to give consumers an actual feel of what they’re shopping for without visiting a physical shop. All videos are no more than 90 seconds in length.