TikTok alternatives are out but monetisation is still missing from the short-video app picture

Mumbai: It’s been about three weeks since the government banned 59 Chinese apps including popular short video platform TikTok and social media service Helo.

As expected, a crush of local startups, products from bigger tech companies and resurgent incumbents are pushing to get a slice of what’s estimated to be a 100-120 million daily active users who are up for grabs.