WhatsApp may lose its flavour in integration with Facebook apps: Founders

WhatsApp has so far been a great experience for billions of users globally where there are no ads in-between chats, no distractions like promoted posts and in-app pop ups, but an integration with the rest of Facebook family of apps may mar the beauty of this end-to-end-encrypted mobile messaging platform.

The world of social media is soon going to change as Facebook CEO Mark Zuckerberg inches closer to fulfill its dream of integrating all his services into one cross-platform movement of personal data among Facebook, Messenger, Instagram and WhatsApp.

Facebook acquired WhatsApp in 2014 for over $19 billion.

Both WhatsApp co-founders — Brian Acton and Jan Koum — have quit a couple of years back over alleged difference of opinion with Facebook CEO Mark Zuckerberg over data privacy, encryption and issues line monetizing the platform, which they always wanted to remain free from distractions and work like a pure, independent chat experience.