WhatsApp Business launches chat using QR Codes, expands Catalog feature

WhatsApp Business, the communication platform’s business version, will launch two new ways for users to connect with businesses- QR Codes and Catalog sharing.

WhatsApp Business, which has seen a phenomenal rise in customers the past few months, now has more than 15 million users every month, compared to 1 million last year.

Globally, more than 50 million WhatsApp Business app users use the facility every month.

QR codes will eliminate the need for people to store a local business’ WhatsApp number to their contacts in order to contact the business.

Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.