E-commerce firms peg recovery on curated sale events

Bengaluru: E-commerce firms including Flipkart and Amazon India are offering curated sale events for customers on their platforms, in a bid to clear old inventory and push up sales volumes, which took a big hit during the two-month long covid-19-led lockdown.

After the lockdown, Walmart-owned Flipkart kicked off its first sale event ‘Big Saving Days’ on 23 June. The five-day sale covers electronics, appliances, furniture, fashion, mobile phones, home essentials among others, offering discounts up to 70% on different items.

For e-commerce firms, a large part of their gross merchandise value (GMV) continues to be focused on smartphones, consumer electronics, apparel and large appliances. Now, these e-tailers, which were forced to limit themselves to grocery deliveries, and witnessed a 90% drop in orders during lockdown, are relying on online sales for recovery.