Myntra’s upcoming sale to gauge consumer sentiment amid covid-19 crisis

BENGALURU: As fashion e-tailer, Myntra gears up for its ‘End Of Reason Sale’ this week, the first big sale event by an e-commerce firm in 2020, it will be a litmus test to gauge consumer sentiment as the covid-19 crisis has impacted overall discretionary spends.

Flipkart-owned Myntra is expecting 3 million shoppers to use the online platform, and can process 20,000 orders per minute at peak, during the four-day sale, starting 19 June. The last edition of its biannual sale, in December, witnessed 2.85 million customers placing 4.2 million orders for 9.6 million items.

The e-commerce firm will also reach 27,000 pin codes, compared to 23,000 earlier. Around 15,000 kirana partners will cater to 75% of the overall deliveries spanning to about 300 cities.