Myntra eyes 3 mn shoppers during sale; expects tier-II, III mkts to tend

Fashion e-tailer Myntra on Monday said it expects about 3 million people to shop on its platform during its End of Reason Sale (EORS), slated for later this month, and tier-II and tier-III markets to contribute over 40 per cent of the sales.

The 12th edition of Myntra’s EORS is scheduled to be held from June 19-22 with participation from more than 3,000 brands.

Speaking to PTI, Myntra CEO Amar Nagaram said categories like fashion essentials, women’s ethnic and kidswear, active and sportswear, and beauty and personal care have seen strong growth in the ‘Unlock 1.0’ phase, and are also expected to drive sales during EORS.

“We are managing an event of this scale for the first time with most of the teams working remotely. It is certainly going to be a unique and important experience for us.