Netflix eyes growth in India with help of Reliance Industries’ Viacom18: Report

US video streaming company Netflix is in talks with Viacom18, part of the Indian conglomerate Reliance Industries’ media unit Network18, about a multi-year partnership to source content, three sources told Reuters, in a move that would expand a relationship between the two sides.

Under the partnership, Network18 affiliates – which include its joint venture with ViacomCBS, Viacom18 – would create shows for Netflix to help the US firm expand offerings in India, where it competes against the video streaming services of Amazon.com Inc and Walt Disney Co.

A Netflix spokesman in India denied the company was in talks with Network18 or Viacom18 but did not elaborate. A spokeswoman for Viacom18 declined to comment on whether any talks were underway.