Covid-19 impact: Lenovo sees increased demand of laptops, ‘users going up value chain’

The sudden shift to work from home and remote learning during the coronavirus pandemic have resulted in increased demand for laptops between Rs 32,000 and Rs 52,000 in India, according to Lenovo.

“We are seeing the biggest traction in the Rs 32,000 to Rs 52,000 price bracket which covers the mainstream laptop segment,” Shailendra Katyal, Executive Director and Head of Consumer PCSD, Lenovo India told indianexpress.com. “In this segment, there are good plug-and-play solutions with decent speed, large displays, and good RAM.”

Katyal says the surge in demand comes from those who are upgrading their laptops to be used for work from home purposes, which is the new segment that never existed before. This has resulted in a spike in sales of laptops in the mainstream segment.