Flipkart launches Voice Assistant to help customers buy groceries

NEW DELHI : E-commerce major Flipkart today announced the launch of its new voice assistant that will be available on its grocery store Supermart to enable consumers buy products easily using voice commands in multiple languages, starting with Hindi and English.

“As a homegrown e-commerce company, Flipkart has been at the forefront of building India-first innovations and Video, Vernacular and Voice have been the key pillars of solving for the adoption of e-commerce in India. While we have seen great adoption for our video and vernacular offerings, the next step in that direction is to solve for the voice capability for e-commerce,” Flipkart’s Chief Product and Technology Officer Jeyandran Venugopal said.

The technology team at Flipkart travelled across the country to understand the various contours of building a voice capability and fine-tuned it to identify and respond to the different variations in Indian languages.