OTT firms keep content flowing

Video streaming companies in India have been innovating over the more than two-month lockdown to continue the content pipeline for the expanded audience universe as people stay indoors.

American companies such as Netflix and Amazon Prime Video have the advantage of tapping into their global libraries, while local platforms have acquired content, shot shows remotely, and finished post-production on projects that have already been shot.

Zee5, the OTT platform owned by Zee Entertainment Enterprises Ltd, launched during the lockdown 11 original shows and movies that were shot before the curbs were imposed. It is also ready with offerings such as Bhalla Calling Bhalla, Never Kiss Your Best Friend (Lockdown Special), and Kaalchakra shot entirely in the homes of the actors.