E-commerce firms see spike in demand, even in unusual categories

As unlocking gains momentum, large e-commerce firms are opening up inventory across categories on the back of a demand comeback.

While demand for work from home products (WFH), consumer electronics and personal care may reflect the new normal in the current scenario, a spike in sales in some categories such as immunity boosters, musical instruments, hobby items and gourmet food products have taken some of these firms by surprise.

Amazon India has seen growth in several categories, ranging from work from home (WFH) essentials to toys and a significant spike in demand and sales of dishwashers and vacuum cleaners.