Voot expands its content play to edutainment, partners with upGrad
- Voot has partnered with upGrad to fulfill the consumers needs of higher education online. of higher education online.
- upGrad is a leading online higher education company which provides consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.
- With the partnership a dedicated upGrad segment on the VOOT app will be available for the viewers who want to gain access to a pool of informative content around the new-age domains of Data Science, Blockchain, Tech and Management, which are carefully curated by upGrad’s in-house content team to help working professionals enhance their employability quotient.
- Additionally, to provide in-depth and accurate knowledge, the playlist will also include new-age anecdotes in the form of snackable videos and sessions hosted by industry leaders and Subject Matter Experts.
- The segment will include upGrad Shotgyaan, a crash course in Data Science and a recently curated interesting list of ‘Work from Home’ tech tips as starters with frequent additions being made to the binge-watch content library.
- Announcing the partnership, Gaurav Kumar, President, Corporate Development, said, “Young India is hooked on to the OTT platforms for their daily dose of entertainment and therefore, it is exciting to have a special window that seamlessly lands them to a new-age upskilling content playlist, that will add up to their professional growth at large. With our insightful storytelling format and innovative execution, we look forward to shedding the stereotypical emotion attached with education of being serious.”
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