Cybersecurity firm K7 computing revamps its strategy to increase market share

Chennai-based K7 Computing Pvt Ltd., a cybersecurity company, has unveiled a revamped go-to-market strategy to expand its consumer market presence by aligning its sales and marketing plans with the changing dynamics of the consumer market.

A sales team headed by Dinesh David as the National Head of the Consumer business along with 100 new sales associates has been formed to spearhead the new strategy, says a company press release.

J Kesavardhanan, Founder and CEO of K7 Computing, said, “We will pursue an omni-channel marketing strategy that will leverage large format retail, online marketplaces, and partner networks to help customers discover, acquire, and experience our products in a way that is most convenient to them.