Amazon pushes Prime Day to September as it returns to normalcy

Amazon.com Inc is scheduling its annual Prime Day shopping event for September and allowing unlimited shipments of non-essential goods to warehouses, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

The latter move will allow the company to lay the groundwork for shipments of a wider variety of products, indicating it is now in a position to process orders more quickly in its warehouses and create room for more inventory, the report said.

Amazon declined to comment to a Reuters request for comment on the report.