Only digital adoption can help cos thrive

New Delhi: Businesses should adopt digital technology faster as that is the only way to adjust to the new normal, a top SAP executive said. “In a way, digital technologies would be very important for most industries to not just survive, but to thrive,” Deb-Deep Sengupta, President and MD, SAP Indian Subcontinent, told ET in an interview.

Sengupta added that he expects industries across the world to gradually ramp up and emerge out of the crisis unleashed by the Covid-19 pandemic. When businesses come out of the crisis, supply chain management, employee engagement, working capital management will be focus areas, which will require greater use of technology, he said.

Of the sectors that will recover quickly, he said the pharma industry has an upside, along with ecommerce, which has been identified as an essential service.