Cluster approach: Vodafone Idea prepares to stay and fight in India

New Delhi/Mumbai: Vodafone Idea (VIL) said its call to bunch 22 circles into 10 clusters is a step towards a “new operating model, which is leaner, agile and more cost-efficient to address customer needs”.

Analysts say this sends a clear signal that the cash-strapped telco is preparing to stay and fight in the market.

“VIL is moving from circle-based operating model to cluster-based approach and is starting consolidation of operations to 10 clusters with a sharper focus on business,” the telco said in an email statement to ET. “This new operating model will mark a quantum jump in operational intensity, leading to stronger competitive positioning for VIL in the market place.”