E-commerce dips, education, entertainment see increased screen time during lockdown: AppBazaar

While the ongoing lockdown might have led to increased screen time for users, it has also resulted in reduced business for technology providers. A press release issued by Indus AppBazar – an indigenous app store – stated that during the lockdown, there has been a dip in e-commerce, travel cabs and ride-sharing categories. However, education and entertainment have seen increased user engagement and higher returns for developers.

The release showed that education, entertainment, gaming and tools were the four categories whose budget has not been impacted during the lockdown. However, business, shopping and travel have been massively affected.