Online to corner lion’s share of smartphone sales vs offline: Analysts

New Delhi: As online sales of smartphone restarts, the channel is expected to be the choice for consumers in times of Covid. Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.

Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.