Google to block ads on Chrome that drain phone batteries
NEW DELHI: Tech giant Google has announced that it will start blocking heavy ads starting August this year on the Chrome browser. The company claims that by removing the heavy ads from Chrome will prevent the easy drain of the phone’s battery and home network capacity.
In an official blog, the company said, “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.”
Google says that if an ad is using a lot of resources then the Chrome browser will show an error page informing the user that it had used too many resources.