Sony announces new PlayStation Studios branding for first-party PS5 games

Sony has announced a new PlayStation Studios brand that is going to be used for its first-party exclusive titles to let customers know when a game has come from Sony’s in-house developers. All the studios under Sony exist under the Sony Interactive Entertainment Worldwide Studios banner, which has its own logo, but the new branding is one that is more focused on the PlayStation brand.

The new logo will let Sony highlight all its exclusive games to customers who may not be aware of the facts that Sony owns developers like Polyphony Digital (Gran Turismo), Naughty Dog (Uncharted, The Last of Us), Insomniac Games (Spider-Man), Santa Monica Studio (God of War), Media Molecule, or Sucker Punch (inFamous, Ghost of Tsushima).