E-commerce firms grapple with deliveries amid curbs

BENGALURU : E-commerce firms are finding their operations hobbled because restrictions in red zones are hitting their ability to deliver non-essentials, including consumer electronic devices, in green and orange zones.

With major cities in the red zone radar, where only essentials can be supplied, large e-commerce firms have been forced to focus on delivering non-essentials in smaller cities. But this is proving difficult.

“…While the progressive exit plan from the lockdown is in effect, many of our marketplace sellers in red zones across the country have reached out seeking clarity from the government and local authorities about their warehouse operations to serve customers in the green and orange zones.