Amazon is world’s most valuable global brand, says BrandZ report

The strong get stronger, even amid the Covid-19 chaos. As retailers face supply and demand challenges that require innovation and agile responses, Amazon has once again ranked as the world’s most valuable global brand, followed by Alibaba and McDonald’s.

Managing demand and reducing its speed of delivery to prioritise key products, Amazon has grown 32 per cent to $415.9 billion to remain the world’s most valuable retail brand, according to the recently released BrandZ Top 75 Most Valuable Global Retail Brands ranking.

The third annual BrandZ ranking was unveiled by WPP and Kantar. The report provides an indication of brands that are most likely to prevail in a post-Coronavirus market, and drives home the retail sector’s pivotal role in the global economy.