Phone makers focus on online sales, budget models post lockdown

NEW DELHI: Mobile phone makers plan to move their sales to cost-effective online stores post the covid-19 induced lockdown, industry executives said on Wednesday.

There will be greater focus on budget and mid-range phones, offering discounts to get rid of old inventory. Moreover social distancing norms means offline sales through physical stores would become a tougher proposition.

For offline retailers, selling some of the existing products through established online platforms like Amazon can be a burden as they charge higher margins.