Non-essentials sales curb could pinch eCommerce hard

Bengaluru: From expecting the Indian ecommerce firms to benefit from the lockdown just as they have in the US and China, analysts and industry watchers are now expecting overall growth in the sector to be in the mid-single-digits this year, down from almost 35% in 2019.

For the two largest players in the space, Walmart-owned Flipkart and Amazon, daily deliveries are down to around 10% of what they were prior to the lockdown, while the gross merchandise value (GMV) of products they sell has fallen to around 5% of what it was a month ago, top executives told ET.