PC makers expect surge in demand for laptops post lockdown

PC makers expect demand for laptops to rise even after the covid-19 lockdowns are lifted as they anticipate the work-from-home culture to last for at least a short-term. Besides, the companies will now focus more on the online channels, since offline retail will take time to return to normalcy.

Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, Asus India, said that while demand from enterprises will rise due to work from home needs, consumer demand could also increase for “study from home” needs. The lockdowns have also forced colleges and schools to adopt e-learning practices, which can only happen if students are equipped with laptops and PCs.