Paytm to invest ₹5 crore in Rooter Sports Technologies

BENGALURU: One97 Communications Ltd, the parent company of Paytm, plans to invest ₹5 crore in sports fan engagement platform, Rooter Sports Technologies, as part of its pre-Series A round, according to two people aware of the deal.

Adidas’s family office-run leAD sports accelerator and early-stage fund Anthill Ventures will also participate in this round.

Founded in 2016 by Piyush and Dipesh Agarwal, Rooter Sports Technologies is a sports social community platform which allows sports fans to get access to specifically curated content in their own preferred languages.