Covid-19 lockdown: Advertising agencies seek govt help

In a bid to tide over the Covid-19 crisis, the advertising industry has urged the Centre to allow amortisation benefit on branding expenses over the next three years by treating it as an investment.

Such benefit will encourage the companies to spend more on brand-building, which, in turn, will help the industry in this crisis period, Advertising Agencies Association of India president Ashish Bhasin said on Friday.

The industry body has reached out to the government for the “unprecedented disruptions” due to the coronavirus outbreak and sent a list of suggestions to Union Minister of Information and Broadcasting Prakash Javadekar.