Coronavirus lockdown: As people stay home, TV and OTT usage sees massive uptick

The COVID-19 pandemic has completely disrupted life as we knew it. Businesses globally are still figuring out the extent of the damage the pandemic will have on the economy and revenue streams, both in the short term and the long term. However, it would seem that the stay at home routine might actually help a clutch of over-the-top (OTT) audio platforms see a rise in their revenues.

According to a report by consulting firm Redseer, OTT audio platforms need to get about 6% of their total users as paid subscribers. It says that the current scenario is expected to lead to a massive spike in usage of these platforms which could also help give a strong one-time boost to subscriber numbers as well.