India records highest TV consumption in a week with total time spent of 1.27 trillion minutes

MUMBAI: Indians are spending more time watching television with every passing week of the nationwide lockdown.

In the week ended April 3 (week 13 of 2020), Indians have spent 1.27 trillion minutes — the highest ever in a week — watching TV.

The latest TV and smartphone consumption report by BARC India and Nielsen shows that compared with the pre-Covid-19 period (January 11-31), TV consumption has jumped 43% in week 13. Average daily reach has gone up by another 12% to 627 million (from 560 million) and daily time spent per user has also gone up to 4 hours and 48 minutes, from 3 hours and 46 minutes in pre-Covid19 time.