Appliances, consumer electronic makers assist customers virtually amid lockdown

Appliances and consumer electronics makers are using social media platforms and other online tools to reach their customers, who are facing problems with products amid the lockdown. Companies like Sony, Samsung, Panasonic, Haier and Godrej Appliance are leveraging Livechat, WhatsApp, DIY video as well as on-call assistance, and helping remotely on real time basis as their service centres are closed in compliance with the government directives.

Besides, some firms such as Haier has also extended the warranty on products across all categories by two months after the lockdown is lifted.

“As the entire market is closed, we are educating our consumers through videos and in case if any service intervention is required, then we have a chat facility. We are also trying to do WhatApp calls (Video), in which both sides can see what is happening and help the customers,