Over-the-top players reap dividends as binge-watching spikes amid lockdown

Over-the-top (OTT) players or streaming services have been witnessing a spike in viewership on their platforms in the wake of the pandemic.

The lock-down has not only led to the closure of educational institutions, but has also prompted a number of companies to allow work from home for their employees. This has contributed to the sudden surge in viewership, or binge watching, industry experts say.

Subscriber numbers are up by 6-10 per cent depending on the platform, while traffic on these platforms are witnessing a three-four times jump.

Subscriber base

According to Tarun Katial, CEO, ZEE5 India, subscription numbers are up over 10 per cent compared to the previous weekend.