Developed a way to reduce traffic on network by 25%: Netflix on easing pressure on infra

Netflix on Tuesday said it has developed a way to reduce traffic on telecommunications network by 25% while maintaining the quality of its service. The over-the-top (OTT) player will be deploying the technique in India for the next 30 days.

“Consumers should continue to get the quality that comes with their plan—whether its ultra-high, high or standard definition,” Ken Florance, vice-president, content delivery at Netflix said.