Covid-19 effect: The e-comm winners and losers

The rising incidence of COVID-19 that has resulted in a sharp drop in footfalls across the country along with a significant spike in people working from home, has impacted e-commerce businesses differentially.

E-tailing and hyperlocal businesses including Grocery, E-pharma, Home & Furniture, Fashion, Beauty & Personal Care, Smartphone/Electronics, registered 45-50 per cent growth in GMV overall in the first two weeks of March (1st to 15th) compared to the same period in February, as per estimates from RedSeer Consulting.

However, GMV of online services businesses including Mobility (45-50%), Hotel-tech (60-65%), Food Delivery (10-20%), Movie and Event Ticketing (75-80%) took a hit with falling GMV growth.