Airtel picks TCS tech to create personalised offers for enterprises

Bharti Airtel has selected Tata Consultancy Services (TCS) to implement the latter’s HOBS product portfolio management (PPM) solution to create personalised offers and make these offers available in the market instantly.

By implementing a single enterprise-wide product catalogue for all marketing and sales channels in India, TCS HOBS PPM has streamlined Airtel’s product lifecycle processes, and rationalised its product portfolio by 80 per cent, TCS said in a statement.