NPCI launches ‘UPI Chalega’ campaign for payment mode to gain currency

The National Payments Corporation of India (NPCI) is keen to further popularise its flagship Unified Payments Interface (UPI), which has clocked over 100 crore transactions per month.

“We want to target everyone who has a smartphone or a bank account to switch to UPI transactions, from cash. This runs into a potential user base of 500 million,” Praveena Rai, COO, NPCI, told BusinessLine.

While UPI has already shown robust growth, Rai said, the objective is to reach out to the next set of users, across geographies, and encourage them to switch from cash. With this in mind, NPCI, along with payment service providers, has co-created an industry campaign ‘UPI Chalega’, to promote it as an easy, safe and instant mode of payment.